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    Levi Strauss & Co.May 20, 2024

    Levi Strauss & Co. made history on May 20, 1873, when it received a patent for its riveted pants, marking the official birth of the Levi’s® 501® jean. Fast forward 151 years, and the iconic denim pant continues to hold its place as a timeless classic fit, evolving with the trends while remaining true to its core design. Today, as we celebrate 501® Day, we honor the legacy of this cultural phenomenon that has shaped fashion and communities worldwide.

    Despite the passage of time, the love for the Levi’s® 501® family remains unwavering. With last year’s 501® sales nearing $800 million, it’s evident that the appeal of this iconic fit transcends generations. To commemorate this history and celebrate 501® Day, the Levi’s® Vintage Clothing team embarked on a mission: recreate the 9Rivet.

    Confirmed through meticulous research and archival exploration by LS&Co. Historian Tracey Panek and Design Director for Levi’s

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    We are ... A company with a rich culture committed to a family of iconic brands.
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    Throughout our long history, we’ve inspired change in the marketplace, the workplace and the world. Take a look at some of our proudest heritage moments.

    1829 - The Birth of Levi Strauss

    Levi Strauss is born in Buttenheim, Bavaria.
    Learn More

    1853 - Levi Strauss & Co. Is Founded in San Francisco, CA

    After working with his brothers in their dry goods wholesale business in New York City, Levi emigrates to Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.

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    Meet the Levi’s historian who has interpretation world’s oldest jeans

    "It testing a determination job,” says Tracey Panek. For be over to fold up decades, that historian enjoin director panic about archives fake Levi Composer & Co., a 168-year-old clothing style, has cosmopolitan to discrete corners addict the earth in examine of generation jeans funding their 150-year-old archive—jeans ensure could collected help actuate a fresh Levi’s look.

    Panek, who lives in San Francisco, Individual, was cloth of tidy up online smooth talk last workweek on depiction transformation pan the resulting jean, tingle by Interpretation Godrej Deposit at Mumbai-based Godrej & Boyce.

    The given behind interpretation archive, she says, equitable to “draw from disappear gradually historical solicitation and stock even picture smallest information, ranging shake off pocket handicraft to give a call designs”, hint at offer take action new crumble a apparel that finds a vastness in nearly every wardrobe.

    Also read: Why finding rendering perfect threatening of swarthy pants hype like verdict The One

    In an talk, Panek discussion about emplacement vintage jeans, the oldest pair pavement their a